Monday, December 15, 2014

Gabriel's Daughters By Janet Jensen and Giveaway



Gabriel's Daughters wrestles with issues of polygamy, homosexuality,

and modernity through the lives of the large, loving, and polygamous

Martin family. The story is told primarily through the eyes of Zina Martin,

a young girl who, upon discovering she is impregnated by her "sterile"

teacher—and will soon be married off to a man three times her age—

escapes the enclosed polygamous town of Gabriel's Landing, Utah.

Zina then embarks on a journey full of self-discovery, yet she can never

completely escape the longing she has for her family and even the

controversial and outdated lifestyle she once lived. Through both tears

and triumph, Jensen has crafted a moving story that not only acts as

insightful social commentary but also prompts readers to reevaluate

their lives.




• Author of award-winning books Don't Marry the Mormon Boys and

The Book Lover’s Cookbook.

• An intriguing, fresh look into the lives of polygamists. Jensen explores

not only the horrors of polygamy, but also the many uniquely positive

attributes.

• Awarded a silver medal in the 2013 Readers’ Favorite contest.

• Appeals to women's fiction readers as well as readers invested in

social issues.

• Offers moral questions that will have readers pondering the story long

after the last page has been turned.









About the Author

JANET KAY JENSEN is the co-author of The Book Lover's Cookbook

(Ballantine, 2005) and the author of Don't You Marry the Mormon Boys

(Bonneville Books, 2007), a gold medal winner in Cultural Fiction from

the Readers Favorite International Book Awards Contest. A long-time

educator, Jensen now lives on Logan, Utah, as a volunteer literary tutor

and full-time writer.





Giveaway here:

a Rafflecopter giveaway











Amazon:

http://www.amazon.com/Gabriels-Daughters-Janet-Kay-Jensen/dp/1939967198

B&N:

http://www.barnesandnoble.com/w/gabriels-daughters-janet-kay-jensen/1114940700?

ean=9781939967183

Goodreads:

https://www.goodreads.com/book/show/20861016-gabriel-s-daughters?from_search=true

You can find Janet online here:

Facebook:

https://www.facebook.com/JanetKayJensenAuthor

Twitter:

https://twitter.com/JanetKJensen

Blog:

http://www.janetkayjensen.blogspot.com


Friday, December 5, 2014

The Goldfish Bowl - A Publishing Analogy

The publishing world is so much bigger a deeper than I thought it was three months ago when I published my first book, The Watchers, Knight of Light.

There are a million different combinations of style, marketing networks, age group, genre, length, connections, alternate talents, target market, on and on.

I always tell authors there is no wrong or right way to publish. Everyone must find their own way.
I'm finding the same thing is true with marketing. Every author must find their own way and develop a niche.


Now for the Publishing Analogy



One upon a time there were two goldfish swimming in a goldfish bowl.
They both had dreams of one day becoming a big fish and seeing the world as a New York Times best seller.

They were joined by other fish.



So they swam in their bowl, round and round and worked together in critique groups perfecting their manuscripts.


Every once in a while, one lucky fish would get to go to a bigger bowl.





With computers, internet, greater education and more record keepers being born, the bowl got very full.



"The world is running out of water," cried one of the fish. "There is not enough readers for all of us."


How can the world be running out of water? Thought one author fish. The world is full of water.

"I'm going to leave the bowl and see what else is out there," little author fish announced.

"You can't do that," another fish said. "You need lots of money to do that."

"You need an agent first, then a publisher," Big-tailed Goldfish said.

"If you leave, how will you win awards?"

"There are too many authors out there -- and sharks. You will never survive."

"We must fight each other for the water we have left."


Little fish was scared at first, but then she jumped.



She had no idea what she would land in, but she knew there was more water in the world than just the water in bowls.


This is what she found:

















Then something amazing happened. Little Goldfish wasn't little any more. The more room a fish has to swim in, the bigger they get.

Little fish said, "I have to tell the others about this. There is more than enough for everyone! Everyone could have a million gallons and there would still be billions of gallons left over.



So that's what I'm doing. I'm telling all of you that the publishing world is so big and there are so many ways to be successful. There is room for everyone! We don't have to fight over water.

I was talking with one of my good friends, Adam Sidwell. He has been an incredible support to me with lots of great advice and encouragement.

Before I published, I was a little scared to "jump out of the bowl" especially since I was doing it on my own.

I was worried about self-publishing and what "all the other fish" would think of me.

He said, "Who cares? No one will care but other authors and that's not who you are selling books to."

He's right.
If I want to win awards I will try to impress authors. If I want to be successful I will impress readers.

Adam is a VERY successful self-published author with sales dollars in the six digits and a movie deal.
Will he be successful with a publisher or self-publish? YES!
He will be successful any way he publishes because he knows how to sell books.
Remember, publishers don't sell books, authors do.

He has found his own little ponds and rivers with lots of room to grow. More than once Adam has said to me things like:
"You can do it!"
"Your doing it!
"You did it!"
and yesterday he said, "You and I see the world a lot differently than other authors."




I learned a lot from my last tour to Arizona. We did really well and broke records. At one location they said the only two authors who had ever sold more than me in a single signing was Hilary Clinton and Emmitt Smith. (Next time, Hilary is going down.)
At another location I had people fighting for the damaged copies at the end when I was just about sold out.

Here is what people didn't see:
I was exhausted at the end of the day. One night I couldn't eat dinner because I was so tired. I just collapsed in bed and as soon as my eyes were closed I was asleep. I earned every penny that day.

I sold about 100 books at one location. approximately 2000 people passed me which means I was rejected by 95% of potential readers. =( *Sad face*
A few of my rejections were harsh. When I told one woman that my book was a clean middle grade fantasy, she dropped the book on my table as if it were a snake and rushed away from me.

It reminded me of my years of querying and getting hundreds of rejections from publishers and agents. I told my husband, "If authors can't handle rejections from agents and publishers then rejections from readers are going to kill them."



I'm not pro or against self or traditional publishing. There are so many different ways to go about producing a book, but a few things are universal:

Authors have to learn to sell their book in one or two sentences.
They have to sell themselves as authors.
They have to think like business people.
95-99% of people are going to reject you - even if your book is awesome.
Don't get discouraged. Don't give up.
You will have to work harder than you've ever had to before.


For my author friends, I just want you to know there is room for you and plenty of room to swim freely. We never have to fight each other. We should all support each other and be inspired, because if one of us is successful that just means the ocean is bigger than we thought.








Thursday, November 20, 2014

GIVEAWAY! Werewolf Academy Book 4: Taken by Cheree Alsop

Please follow this blog and leave a comment with your email for a chance to win Taken by Cheree Alsop






Alex never dreamed that finding the one who completes him would turn his life upside down. Love wars with heartache and the hardest decision of his life comes with consequences he never imagined. On top of it all, Alex’s world is rocked when he finds someone he loves at the end of a gun. Can Alex be strong enough protect everyone, or will family shatter the world he has worked so hard to defend?

My Social Media Links:








Friday, October 17, 2014


Win a $25 Amazon Gift Card 
or 1 of 10 print copy of the Amazon Bestseller 
The Watchers: Knight of Light!


Enter here!

Thursday, October 16, 2014

Win a copy of The Watchers Book 1 - Kight of Light!



We're giving away 10 print copies on Goodreads!


Goodreads Book Giveaway

Knight of Light by Deirdra Eden

Knight of Light

by Deirdra Eden

Giveaway ends November 17, 2014.
See the giveaway details at Goodreads.
Enter to win

Tuesday, October 14, 2014

Lizzie Lilac and the Left Socks

I have another book out. Nope didn't write this one, but I added a little heart and soul with illustrations.

 Lizzie Lilac and the Left Socks, written by Cheri Chesley and K.C. Rose is in honor of all breast cancer survivors, warriors, and those they've left behind.

A few years ago, K.C. Rose and I got some devastating news: a sweet friend and mother had an extremely aggressive form of breast cancer. Since I had just launched my first novel into the world, I decided to donate all my royalties for a period of months to the family to help them fight this horrible invader. But it wasn’t enough—we knew we could do more. That’s where the concept of the Lizzie Lilac book was born. This book is not only dedicated to our friend (who is now cancer free!!) and her family, but also to all the families who struggle with this disease. K.C. and I make no profit from sharing this story—everything we raise will go to the Huntsman Cancer Institute in Utah to help them help others.
Thank you for being part of our fight.

Book blurb: Poor Lizzie Lilac. When one of her favorite socks goes missing, she is determined to find out where all the missing socks go. What she learns is definitely more than she expected.


Find your copy here:
http://www.amazon.com/gp/product/1475225016/sr=8-3/qid=1413341294/ref=olp_product_details?ie=UTF8&me=&qid=1413341294&sr=8-3



Thursday, October 9, 2014

Whitney Awards





If I write to impress authors, I will win awards. If I write for my readers, I will be successful.

I don't know much about the Whitney Awards except that we can dress up, eat good food, and I can hunt down amazing authors to get my picture with them and their autograph.

Today I got this email:
"Dear Deirdra,
Congratulations! Your novel THE WATCHERS has received the required reader nominations to be considered an official nominee for the 2014 Whitney Awards, a literary award honoring excellence in fiction written by LDS authors."

I didn't advertise this to my readers because I didn't think it would even be considered. The writing/editing style called "Fast Flow" is so new.

Fast Flow is great for one days reads or for people who don't have a lot of time to read, but it might drive old school editors nuts, so I'm not sure what will happen. Maybe I will get the booby prize. HA!

It was still awesome that my readers thought enough to do this for me. Thank you everyone. This means as much to me as actually winning the award.

http://whitneyawards.com/

Monday, October 6, 2014

Werewolf Academy Book 3 Release and Giveaway!



Alex’s quest to stop the General’s army of extremists gets personal when someone he cares about is taken. Lives are put on the line and Alex is pushed far past his limits to bring her home. The General is ruthless in his attempt to get Drogan back, and he knows Alex is the key to finding his son. Through it all, Alex comes face to face with someone he thought he would never see again. The question is, can instinct and his heart agree on the path he should take?


My Social Media Links:
website: www.chereealsop.com
facebook: http://www.facebook.com/authorchereealsop 
Twitter: https://www.twitter.com/chereealsop 
Amazon for paperback & ebook: http://www.amazon.com/Cheree-Alsop/e/B006NPWD2Y/ref=sr_tc_2_0?qid=1372913544&sr=8-2-ent
Barnes&Noble for ebook: http://www.barnesandnoble.com/s/cheree-alsop?store=allproducts&keyword=cheree+alsop 
Smashwords for all ebook formats: http://www.smashwords.com/books/search?query=cheree+alsop 




Leave a message with your email for a chance to win a copy of Werewolf Academy Book 3 Instinct 







Monday, September 1, 2014

The Watchers Book 1: Knight of Light

The Watchers Book 1: Knight of Light




In England, 1270 A.D., Auriella (pronounced yurr-ee-ella) flees her village after being accused of witchcraft. Pursued by nightmarish creatures, she struggles to accept the truth about her powers.

“The Watchers” are supernatural beings in human form whose duty it is to protect and guard mankind from the armies of darkness. Unfortunately, some of these Watchers go bad.

Deirdra Eden’s The Watcher’s Series is written in a traditional fairytale style with a young girl’s discovery of incredible, but dangerous powers within herself, a cast of humorous side-kicks, (including a dwarf, pixie and dragon) a quest for greater self-discovery and purpose, and villains of epic proportions.

Watch the amazing Knight of Light book trailer on youtube.


About the Author


"My goal in writing is to saturate my books with intrigue, mystery, romance, and plot twists that will keep my readers in suspense. I want to see fingerprints on the front and back covers where readers have gripped the novel with white knuckles! Aside from writing, I enjoy jousting in arenas, planning invasions, horseback riding through open meadows, swimming in the ocean, hiking up mountains, camping in cool shady woods, climbing trees barefoot, and going on adventures."
-Deirdra Eden

Find Deirdra Eden and The Watchers Series online at AmazonDeirdra's website, Facebook, Twitter, Goodreads, Wattpad, and Pinterest.


a Rafflecopter giveaway

a Rafflecopter giveaway

Thursday, August 28, 2014

Book Release and Giveaway for Cheree Alsop!

Please leave a comment for your chance to win a copy of Werewolf Academy books 1 and 2.


Book 1:
Werewolves are struggling to survive. Jaze and those who remain of his pack build an Academy to protect the children who endured the genocide. Alex and Cassie arrive as orphans after losing everyone they love. The twins find themselves in a new world where they have to survive the politics and dangers of being a werewolf in a world that wants them destroyed. But outside forces have found them. Can Alex protect his sister and survive the attacks of a man who wants them dead and will stop at nothing to see it happen?








Book 2:

The threat towards Alex and Cassie has intensified. Alex may no longer be safe at the Academy. Drogan will stop at nothing to find him, and the deadly force the Extremist is prepared to use threatens anyone Alex is with. Can Alex find the reason for the attacks and stop Drogan before everyone the werewolf cares about is in danger? Alex has to find the source of the questions that have put both his heart and his life on the line, but the answers might be more than he is prepared to accept.






Find more of Cheree's work here:


Smashwords for all ebook formats: http://www.smashwords.com/books/search?query=cheree+alsop 

Wednesday, July 2, 2014

Why Too Many Facebook Likes Hurt Your Page

In one of my Facebook groups, I saw a thread about buying Facebook likes. Some hadn’t heard of it, and I was very happy to see that the general consensus was that it’s a bad idea.

Here’s my two cents.

Some people buy likes because of vanity, others because it gives them an appearance of legitimacy. For example, there are some companies who won't work with you unless your page has a reached a certain number of likes.

The fact is, besides being dishonest, buying likes instead of getting likes organically (naturally) actually REALLY hurts your page. 

You know all those people who complain about their page content not being seen since FB changed now newsfeeds work? They actually changed it so that what you see in your feed is based on what you will most likely enjoy the most. This is based off of your FB activity and the popularity of posts. If there’s a friend or page you’ve interacted with, FB is more likely to show you posts from that friend or page. If a page you’ve interacted with posts something, you’re more likely to see it, especially if it’s been liked, shared, or commented on. That likelihood goes up if your friends engaged with that post. Likewise, if there’s a FB page that you’ve liked but haven’t interacted much, but their post is very popular, FB is more likely to put it in your newsfeed.

Businesses are finally realizing that engagement rather than likes more accurately reflects a page's performance. When you inflate your number like that, with people who have absolutely no interest in your page, your ratio of page likes to engagement goes WAY down. So, if someone is looking into working with you and they see only 3 out of 2000 fans actually engaged with your posts (liked, shared, or commented), they won’t be impressed.

Another problem is that many of the likes that people might buy come from fake accounts. Facebook actually screens accounts to find these fakes ones and deletes them. If your page likes have been inflated by a bunch of dummy accounts, and those accounts get deleted, your number of likes will drop dramatically. And that really doesn’t look good...

Bottom line, page likes aren’t nearly as important as engagement. If you have just a few likes but a LOT of engagement, your posts will be popping up all over the place because your ratio is so high. On the other hand, if you have a lot of likes and very little engagement, no one will see you.

-Laura 

I'll be posting more about using Facebook soon. In the mean time, sign up for my email updates so you'll be in the loop. 

Get exclusive content when you follow me on Twitter and Facebook! 

Monday, June 30, 2014

The Cat Who Lost His Meow

The Cat Who Lost His Meow by Angela Muse

About the Book

Title: The Cat Who Lost His Meow | Author: Angela Muse | Illustrator: Helen H. Wu | Publication Date: June 1, 2014 | Publisher: Independent | Pages: 32 | Recommended Ages: 3+ Summary: Chester the lazy calico cat has suddenly lost his meow. He’s looking everywhere, but can’t seem to find his voice. When Chester puts himself in a frightening situation he not only finds his voice return, but he also finds his courage. This experience makes Chester appreciate things a little bit more than he had before. Amazon    

About the Author: Angela Muse

[caption id="attachment_14776" align="alignleft" width="200"]Angela Muse, Author Angela Muse[/caption] Angela Muse was born in California to a military family. This meant that she got used to being the "new kid" in school every couple of years. It was hard trying to make new friends, but Angela discovered she had a knack for writing. In high school Angela began writing poetry and song lyrics. Expressing herself through writing seemed very natural. After becoming a Mom in 2003, Angela continued her storytelling to her own children. In 2009 she wrote and published her first rhyming children's book aimed at toddlers. Since then she has released several more children's picture books and released her first young adult romance series, The Alpha Girls, in 2012.

Website | Facebook | Goodreads | Twitter

   

* $50 Book Blast Giveaway *

Amazon $50 Gift Card Prize: $50 Amazon Gift Card or PayPal cash (winner’s choice) Contest ends: July 29, 11:59 pm, 2014 Open: Internationally How to enter: Please enter using the Rafflecopter widget below. Terms and Conditions: NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED BY LAW. A winner will be randomly drawn through the Rafflecopter widget and will be contacted by email within 48 hours after the giveaway ends. The winner will then have 72 hours to respond. If the winner does not respond within 72 hours, a new draw will take place for a new winner. Odds of winning will vary depending on the number of eligible entries received. This contest is in no way sponsored, endorsed or administered by, or associated with Facebook. This giveaway is sponsored by the author, Angela Muse and is hosted and managed by Renee from Mother Daughter Book Reviews. If you have any additional questions – feel free to send and email to Renee(at)MotherDaughterBookReviews(dot)com. a Rafflecopter giveaway MDBR Book Promotion Services

Friday, June 27, 2014

The Ugly Truth: What You Need to Know About Children's Books

This article is meant to be a wakeup call for the many aspiring children's book authors out there who need to know what they're getting into. The first thing you need to know is that it's the most competitive, expensive, and least accessible part of the publishing industry.Most children's books cost more to make than the author will ever get back. Does that mean you shouldn’t bother? That depends entirely on you—how much you want it, how much you're willing to invest...how determined you are. If writing children's books is your dream, then it is absolutely worth it! Here's what you need to know.

Traditional vs. Self-Publishing Children’s Books

In the cutthroat world that is children’s literature, the harsh reality is that, unless they are self-published, most children’s books will never be printed. That’s one of the biggest reasons many authors go indie. Independent publishing has a lot going for it. You have more freedom than being under the thumb of a publisher, profit margins are higher, and you are your own boss. However, you also have to pay for the costs of your book on your own upfront, whereas a publisher will take those costs out of your royalty check after your books start selling. 

Costs

Children’s books are expensive! To many of us, it seems like these books should cost less, after all, they don’t take as long to write, editing costs less, etc. The biggest cost is getting your book illustrated. On average, a decent professional illustrator will charge $300 or more PER illustration. The average children’s book is anywhere from 24-62 pages. That’s $7,200-$18,600 just for illustrations, assuming you get a low price, and that there’s only one picture per page (many books use more than one.)  Now ad editing, formatting, printing, advertising and marketing costs…. Do you have sticker shock yet?

General Tips

  • NEVER do your own illustrations unless you are literally a professional illustrator! I’m not talking about how you took a few art classes. Books need high quality illustrations. The ebook market is flooded with cute kid books that are permanently free because their horrible illustrations make them unsellable. 

  • Unless you're self-publishing, or do your own professional quality illustrations, don't get your book formatted and illustrated! Publishers will want to see your naked manuscript. They want to know that you will be flexible and easy to work with. Having your book laid out and complete with illustrations can give the impression that you are set on one style and you'll be harder to work with. Perhaps most importantly, they don't want to see your book already illustrated because they don't want to worry about copyright issues and having to worry about working with two clients (you and the illustrator) instead of one. Also, most publishers will already have an illustrator on hand that they like to work with. 

  • Never sign a contract without knowing exactly what every part of it means! Get a lawyer or another professional to look it over. Need one good reason why? For starters, look up non-compete clauses, they can ruin your future career. 

  • When hiring an illustrator, be sure to sign a contract that gives both you and the illustrator the copyrights you need. You’ll want the rights to the images to use for your books, promos, website, etc. The illustrator may want use of them for a portfolio, etc. Do NOT give an illustrator the rights to use the images that you are commissioning in other books. If you do that, you may as well be paying for stock art (which is a heck of a lot cheaper!) Sign a contract before ANY work is done and paid for!

-Laura 
If you have more questions about children's book or illustrations, contact author and illustrator Deirdra Eden, she is an expert in this field and absolutely wonderful!

I'll be posting more about writing and publishing soon. In the mean time, sign up for my email updates so you'll be in the loop! 

Get exclusive content when you follow me on Twitter and Facebook! 

Monday, June 23, 2014

Response to "Sorry, but Social Media Will Not Sell Your Book"

National Post recently published a Special by author Hilary Davidson entitled “Sorry, but social media will not sell your book.” In this, she mentions how authors tend to think that simply being on social media will sell their product for them, that it’s a shortcut to fame and fortune.

 “I won’t say that’s never happened, but it’s a bit like pointing at a lottery winner and saying you’re going to follow her get-rich strategy.”

She’s right, social media is no shortcut, but not in the sense you may think. You can’t just sign up, start posting, and watch the money roll in. If you’re looking for a get-rich-quick scheme that requires none of this, then there’s no point in reading the rest of this. Marketing and promoting on social media takes time, energy, knowledge, and resources.

Writers are told by their publishers that they need to be on social media, like it’s some magical world that can make or break a career, but nobody tells authors what to do when they get there. Some only talk about their own work, and they don’t understand why no one is listening.”

When a potential reader sees your post, what will their reaction be? There’s a common marketing quote, "When marketers move in, buyers move out." People don't want to be sold to, they want to experience. The most successful marketing campaigns make us feel. Humor, joy, compassion, pride, belonging, hunger..... These are things that people will connect with. Connecting is what social media is all about. In that same article, Davidson said:

"Social media is an amazing creation for many reasons, and I’m an avid fan. It has let me meet people all over the world. It inspires conversations and ideas. It makes it easier to go to book festivals and introduce myself to people who would otherwise be total strangers. It can help answer research questions. If you’re passionate about something — for me, that’s a list which includes crime fiction, travel, gluten-free food, and cemeteries — social media will hook you up with others who share those obsessions. It’s an amazing thing, expanding your social circle without leaving your desk."

All these reasons (and more) are exactly what make social media such a powerful marketing tool. What if all that passion, obsession, interaction, and sharing was about your book? Even if you market it well, your book may never “go viral,” you may never win that lottery, but done right, social media marketing can make a huge difference. The key is, you have to learn how to use it right or get someone like me who already knows how.

Don’t be that author who’s hawking their product in every forum on the internet and wondering why people aren’t buying. Take a basic marketing class, attend a seminar, read up on it, and learn all you can. If you’re too busy, can’t figure it out, or just don’t want to, hire a social media marketing specialist or online publicist.

If you aren’t ready to focus on an online marketing campaign, work on building your online presence. Keep supporting and promoting other authors, get your name out there any way you can, search engines will pick it up eventually and people will see more of you and your books.
-Laura

Friday, June 20, 2014

Effective Websites

Your website is the foundation of your online presence. It is an all-important tool that will either draw a potential reader's interest or lose it, in a matter of seconds. An effective website should have a clear purpose, be clean and easy to read/navigate, informative, and encourage reader interaction. 

Purpose

As a writer, the most important motivating factor behind a website is to sell more books. Sorry if that sounds crass, but it's true. A good website tells the reader about you, your books, gives them information about your schedule (tours, book signings, etc.), gives fans access to exclusive content and promotions. 

What Does Effective Website Look Like?

An effective website is attractive and clean (not cluttered.) Yes, you need widgets and buttons, but don't go overboard. Avoid any extras that you don't need. I can't tell you how many websites I've gone to and immediately left because of visual overload. Keep it simple! A reader should be able to figure out where they are, and the basic navigation of your website within seconds of entering it. 

Effective Content

Your website needs: 
  • A clear title - somewhere at the top of the page, so readers know they're at the right place. 
  • An easy navigation menu - Be it a top menu bar or side links, make it painfully obvious what your site offers.
  • Info about your books - What are your books about and where can they be purchased? 
  • Info about you - Be it long or short, readers want to know who you are and why they should care, give it to them. Tell them what your favorite books are, how you got into writing, etc. 
  • Social Media Buttons and Links - Everyone has different tastes and preferences. A variety of social media options give your readers a choice of how to interact with you, which increases the chance they'll see what you want them to. 
  • Schedule - Let your readers know where they can find you signing books, speaking at an event, or touring. 
  • Exclusive content - Fans want exclusives, offer them unpublished exclusives, and insider content. Remember all those secondary characters you did write ups for? Instead of throwing them away, offer them as deleted scenes. Write posts about your inspiration, your writing process, and why you chose one path for your protagonist over another. Your fans will eat it up
  • Promotions - Offer occasional giveaways, sales, free ebook copies, etc. Give them a reason to check your site regularly, so they don't miss out. 
  • A "call to action" - A call to action is a text or graphic that encourages your reader to do something. It can be a "subscribe" button, a link directing them to a relevant post on your site, a "share" button, a link to buy or read more about your book, etc.  
  • Analytics - Analytic tools help you gage how popular your page is and where your traffic is coming from.  They keep track of how many people visit your site, which pages they view, how long they stay, and what part of the world they access your site from. This lets you see which type of posts are the most popular, etc. and see how your fans are engaging with your website. 
  • Contact info - A contact form or email address is essential! Your fans need to know you are accessable.
  • Memorable site address - Be sure your website's address that is easy to remember. 
-Laura

Great articles:
Author Website Checklist
10  Techniques for an Effective Call to Action

Thursday, June 19, 2014

The Most Effective Advertising Resources, According to Authors

*This post will be updated periodically. If you know of a wonderful advertising resource which needs to be shared, please contact me."

I asked authors all over the world about their favorite/most effective places to advertise their books. Here's what they said: 
 
Picture

Facebook seems to be a favorite among authors, including author Holly Kelly, who said, "I promote in Facebook groups (lots of them, daily). It's free, and I've sold thousands of copies of my books - so it has worked for me."


PictureBlogs
Author Kathleen S Harsch, like many authors, suggests that "Being a guest author on a well-read blog." This method is used often in blog tours (read more about it here.)

Picture
If your book isn't listed on Goodreads yet, either you or your agent aren't doing your job. With over 10 MILLION users, this site is a must for every author. There is also a giveaway feature that authors swear by. 

Picture
Several authors, such as Patricia Kiyono, have mentioned EReader News Today"Once you get ten Amazon reviews, EReaderNews today is phenomenal for getting your book out there. Your book needs to be 99 cents (my publisher will lower the price for this promotion) and then you pay a percentage of the sales generated from click-throughs. I've had three books featured on their daily lists and ALL have ended up at #10 or higher on Amazon lists!"

Picture

askDavid.com is a review site that focuses on books and does free book promotions for authors, the only requirement is that your book has to be listed on Amazon.com

Special thanks to Florence Osmond for sharing this!

Picture

indiebookoftheday.com features one indie book per day, which is awarded their "Indie Book of the Day" award. This book is featured on the front of their page with its blur, author bio, and Amazon review. Read their selection criteria before submitting your book.

Special thanks to Florence Osmond for telling me about this!

Picture
Kindle Direct Publishing lets Prime members borrow your book for free for one month (which give you a LOT of free advertising), allows you to set free and sale prices for giveaways, and give you a bonus for being a KPD member. The downside is, you sign to exclusively sell that ebook on Amazon.

"I thought it might be a good idea to run the giveaway the week before Christmas and then return my book to $2.99, on the 23rd right before the sales boom. So, I set my five days up and held my breath. The result was tremendous. I gave away 2200 books in 5 days. I got a ton of reviews, sequel notification emails and Facebook friends. My book rating sky-rocketed (from 15,000 to 6,000) and I began selling quite a few more titles each day. I went from selling five books a day before Christmas to selling 15 a day after the promotion. And the wave still hasn't peaked. This month I am selling twenty-five books a day with little to no promotional leg work." - Katie French 


Picture

I was suspicious of authormarketingclub.com at first, but I've done quite a bit of digging, and this site is legit. It has helpful resources like *marketing tutorials and lists of Amazon reviewers you can submit your book to.

Most features of their site are free to members (email address is required for sign up), but they do offer a premium membership that costs money.

*Disclaimer: I have not gone through their marketing tutorials yet, so I don't know about the quality of their information, I'm just going on what other authors have told me. 

Picture
digitalbooktoday.com does free and paid book promos. I cannot recommend the paid options yet, as I've not heard much about them and their subscriber numbers are relatively low for such, but the free option is a way to get your book seen by 9,800 daily email subscribers.

Picture
"The Midlist highlights talented authors who we believe produce books that are bestseller quality, even if those books aren't necessarily bestsellers on the charts."They promote approved "high quality" media books for free via email list and social media.

The Midlist does both free features and paid advertising. Be sure to build up some following, get great reviews, etc. before submitting to them. To possibly be featured, you must meet their criteria: Books must be free or on sale, must be submitted 10+ business days before your sale or promo date (unless it's a long running promo that's not ending before you might get featured.)
"We select titles based on a combination of literary merit, reader activity around the title, and social brand engagement around the author. We also pay close attention to data around what our readers are most likely to click on, download, or purchase, which are large factors that determine the types of books we accept."

Picture
Listmania and "So You'd Like" by Amazon
Both FREE, you create lists of things that people will like if they like something similar. These lists show up as people are browsing on Amazon. You MUST read and follow Amazon's instructions!
For example, you can put a competing book on your list, and let others know that if they like that, they may also like your book. Their readers can be your readers. It's simple, free, and VERY effective!

Picture
Press Releases and Advertorials
"Surprisingly, a press release can be an inexpensive form of book promotion. It's not because the world is so interested in the fact that Juli Herren just published a multimedia "novel in snippets" for tablet and smartphone -- it's because of the fact that so many people make a living off the re-purposing of press-release content. The search-engine "spiders" will seize upon this activity with vigor, which works to the author's advantage."
Juli Herren


Picture

Wattpad is a community where authors of all levels can share what they've written, and readers can see it, comment, critique, and vote on it, for free. While some authors do and have acquired huge followings, you don't have to post an entire book for free. They also offer a Featured Book option that costs $25. Personally, I consider this to be a great deal because your book will be well advertised to many of their approx. 25 MILLION users per month. 

Picture

Costing $3-$6, The Fussy Librarian is an amazing way to get your ebook out to 13,500 daily email subscribers, and potentially into schools!

Requirements: Must have 10 4 star Amazon reviews (or other, see requirements here), must cost $5.99 or less (the prefer $2.99), and have a quality cover.

Picture

Almost everytime I hear an advertising discussion among authors, BookBub comes up. As far as advertising resources on this list, this probably the most expensive and highly rated.

"BookBub charges by genre and book price and it's fairly expensive, though I only know one person who said she didn't make her money back and then some."

- Author Alexez Razevich


Picture
Paid social media and google ads
For a small cost per click, you can run an inexpensive and highly effective marketing campaign targeted directly at your perspective readers. These ads can be run my anyone, and you can learn to do it yourself, but the best results will come from a social media marketing specialist.

The benefits of using a professional are many, but most importantly, you get the services of someone specially trained to help authors reach their readers, which is much more cost effective since you're not throwing your money at people and shouting, "BUY MY BOOK!"

Also, if you have a specialist who knows her/his business, you can easily use such campaigns to get your book on the radars of libraries, schools, newspapers, and publishers.



Picture
"I do Goodreads Giveaways, guest blogs, blog hops, blogging and social media to get my name and books out there. I've never paid for advertising - with the exception of my publisher's ezine, which was a waste of money. My target audience won't see my ads. The only way for MG authors to get their books in front of their target audience is to get in schools, libraries, and connect with parents and teachers. At least this is what I've found so far. Patience is the name of the game in this industry."
Author Sharon Ledwith


Before you try any or all of these methods, take this advice to heart. "As far as advertising goes, I feel the same way about advertising as I do publishing. Every author must find their own way. For some authors, standing in front of a crowd of Jr. high students won't work for them. For others, they love this and have the energy and charisma to entertain a bunch of media zapped teenagers. Some authors can really social network through blogging, and for others, they like to go to fairs dressed up at their main character. Some find a niche like church groups, medieval fairs, children being hospitalized for cancer etc. These groups are very specific, but chances are you will get a higher sales rate." - Author Deirdra Eden